As the world of business gears up to fit in the digital world, you have to keep up your business with the changing nature of the market. Yes, we are talking about digital business cards. No surprise, the digital age has experienced a revolution in the way businesses reach new audiences. One thing that has not changed yet is how important networking is when it comes to expanding your reach. Believe it or not, growing your reach solely depends on quality networking. Digital business cards are a boon in disguise. No doubt, they have changed the way businesses used to connect and present themselves to the world.
The magic of virtual business cards
A free digital business card is a modern adaptation of its traditional predecessor, i.e., a paper business card. Thanks to state-of-the-art technology, digital cards are designed to share with recipients via smartphones. Electronic business cards work wonders for your business as they allow you to expand your business, effectively network and reach exponentially.
Instead of counting on paper cards, switching to digital cards is your best bet, as it can set you apart from competitors.
Making a lasting impression
For your business to grow exponentially, you might want to take your customers’ feelings into consideration. It is only logical how important you make them feel. Handing out your digital cards is possibly the best move for you.
The first step for selling anything is grabbing and holding people attention. If you are unable to grab people’s attention in the first place, there is no way they are going to devote their time to know your brand or the product you are selling.
When you are able to make the very first impression on your customers’ minds, you can easily gain their trust. What better way to present yourself than making a lasting impression by digital business card? They are the ultimate tool for businesses like you that are trying to build connections and expand.
When you share your contact information with prospects in a modern, hassle-free and tech-savvy way, it is likely to leave a solid impression on them. When one of your connections needs your services, they will likely remember how you made them feel by sharing a digital card.
Making connections without barriers
Connections are the building blocks of a thriving business. As a business owner, you may already know that people are slow to move, or they do not really move unless the value they are offered is higher than inertia. We all agree that inertia is the enemy of growth. If you are expecting people to pull out your paper business card to reach out to you, then chances are you will be very disappointed. For paper cards, even if they contain your Instagram handle, they are not free of all the possible barriers to connecting. It does not make sense that the recipient will make an effort to follow the link you have put on the paper card. You wonder what the reason behind this is. The answer is inertia!
With digital business cards, your recipients will no longer have to scan a code, download an app, look you up on social media or do anything. Instead, everything from your social media, contact info will be displayed on your recipients’ smartphones in a matter of seconds.
This is the point when you successfully eliminate the barriers to connect and present yourself to your potential lead. You will walk off knowing that you have made a successful connection.
Expanding your business in the savviest way possible
Now that you know how easy it is to make connections and build networks with electronic business cards, you might wonder how it will help grow your business.
Building connections and networking seem to be fundamental tools to grow your business. You cannot grow your client base unless you share it with as many people as possible. You also do not expect people to make a purchase if they do not know you are offering their preferred product or service.
While not all connections and followers directly convert to sales, they are essential as more connections correlate with business growth. The more organic followers you have on social media, the more likely prospects can trust you. It is especially true for social media pages like Facebook, Instagram or LinkedIn. It is even better if you see that your business shares mutual connections. After all, people still trust recommendations.
By making a connection with people in the most hassle-free, memorable way, you get yourself placed on the horizon of success. Even if they do not convert to sales themselves, the chances are high that their friends or family will. Remember, when you reach their radar and social media feed, you get bigger exposure.
Now compare the situation with paper business cards, which most people will not bother to take the time to follow. Thus, you lose the scope to stay on the recipients’ radar.
The good news is – Digital cards let you grab people’s attention in a seamless way. In other words, they can be a powerful tool to revamp your networking strategy to grow your business.